prof. dr. Cor Molenaar

Prof. dr. Cor Molenaar puts people in the centre of all the changes that are occuring in society and companies. There is no such thing as a technology push. People started to change because of the new technology; the Internet hype proved that people have to accept those techniques and want to change. A changing society, new challenges for companies, internationalisation and an enormous need for commu-nication between people are examples of this change. Application of new techniques like the Internet, cellular phones and new chips (to be read from a distance) are making the changes possible.

But what is really happening? What are the chances and threats you will come across as a human being, an entrepreneur or a customer? The tension between sociology, technology and marketing is the field of prof. Molenaar. He is conducting academical research on this matter, but is also advising companies.

His book 'eStrategy' (2000) has been translated into six languages. His book 'The impact of the I-culture' was nominated for the title Best Management book 2003. His latest book 'Change of power, the way our conduct changes in a virtual world' was published in 2005. Cor Molenaar is charmain of the RFID platform in The Netherlands, seven international organizations want to stimulate acceptation the RFID smartchip. He is currently professor at the Erasmus University in Rotterdam, specialising in e-commerce, marketing and information technology and advises respected companies, such as Hewlett Packard, SAP, Rabobank, BSC call centers, stock bank Stroeve. Cor Molenaar is a dynamic speaker, a brilliant strategist, and brings tremendous know-how with his impressive presentations.