dr. Edward de Bono

"I am one of the few people in history who have had significant influence on human thinking."
"I am really convinced we haven't done anything with the human software since the times of Aristotle, Socrates and Plato. Western thinking has been dominated by 'The Good Gang of Three' for too many centuries."

Dr. Edward de Bono was born in Malta in 1933. He studied medicine at the University of Malta, was a Rhodes Scholar at Oxford, holds an M.A. in psychology and physiology from Oxford. The New University of Advancing Technology in Phoenix, Arizona appointed Dr. de Bono Da Vinci Professor of Thinking in May 2005. For many years now, Dr. de Bono acts as adviser to various companies, governments, cities, regional governments and global organisations. He teaches how creative thinking leads to change. Edward de Bono is regarded by many as the leading authority in the field of creative and lateral thinking, innovation and the direct teaching of thinking as a skill. He is equally renowned for his development of the Six Thinking Hats® technique and the Direct Attention Thinking Tools™ famework. These techniques are used to come up with new ideas. Edward de Bono could become a guru by continuously developing one single idea. He has written 30 books based on lateral thinking. His most important book is 'The Use of Lateral Thinking'. In a world that is becoming increasingly complex, Dr de Bono speaks of powerful creative thinking and the need for simplicity. He has given lectures in 57 countries en participated in conferences including theWorld Economic Forum, the American Bar Association Conference and the Commonwealth Law Conference.